In Hyper Casual games you don’t target core gamers, and so your game should be custom tailored to the non-gamers of the world. Your game should allow non-gamers, which only play mobile games, to feel great – to feel they are making a significant progress every time they play. Remember your audience and create a mass market game. Start easy, teach controls, scale up the difficulty but don’t forget relief levels. The first 3 seconds of the video for your game should be enough for your players to understand the core of the game. Keep that in mind when creating the art for your game. Games with abstract art, or some other Mass Appeal art, games that are easy on the eye and are not gender-based have a better chance to succeed.

The design for Hyper Casual mobile games can sometimes make or break your game. If you can find a way to innovate and create a new experience, you’re already on your way. The Hyper Casual crowd is always on the hunt for something different, a change from what they already know and so the WOW effect needs to be part of the core gameplay. Your game needs to bring something new, be it an innovative idea with simple intuitive gameplay, or a creative new approach to existing game mechanics.

Over the last couple of years we have published many games that climbed to the top of the charts, and have come to realize that there are 3 key elements to a successful Hyper Casual mobile game: Our experience has taught us that, much like any other game genre, creating Hyper Casual success is not always a sure thing – but if you follow a few simple rules you can develop the next big hit. What do we look for in Hyper Casual mobile games?

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